In this way, seven companies with national relevance were studied based on a questionnaire survey. Thus, the study seeks to analyse this important sector of the Portuguese economy, in order to perceive the acceptance, vision, and expectations regarding the approaches of Co-design and Mass Customization. In Portugal, despite footwear being a mature industry with a strong tradition and worldwide recognition, it is necessary to continuously invest in innovation-based competitiveness, exploring the opportunities of Industry 4.0. The footwear sector was not indifferent to this new paradigm of creation, production, distribution, and consumption, and several worldwide brands adopted innovative strategies.
To meet this need, several sectors of the fashion industry saw this as a market opportunity and adopted approaches of Collaborative Design and Mass Customization. In the present, consumers tend to be more knowledgeable and interventive, requiring an active role in the way how they relate to brands and products.
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